Escorts Kubota and TAFE Report Strong Quarterly Numbers Amid Rural Demand Recovery
By Editorial Desk · 24 Feb 2026 · 4 min read
Escorts Kubota, parent of the Farmtrac and Powertrac brands, along with TAFE, which sells Massey Ferguson and Eicher tractors in India, both reported double-digit volume growth for the quarter, continuing a recovery trend that began roughly a year ago.
Company executives cited improved rural sentiment following a favourable monsoon and continued availability of financing through both public and private sector banks as key contributors. Both groups also pointed to steady demand in the sub-50 HP segment as the primary volume driver, with premium models growing at a slower but still positive pace.
Escorts Kubota highlighted strong performance for its Powertrac Euro range in central India, while TAFE noted continued momentum for Massey Ferguson's fuel-efficient 1000 series in western states.
Both companies indicated plans to expand dealer networks in under-served districts over the coming year, part of a broader industry push to improve last-mile service access for farmers in interior regions.